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By: The Encircle Team
KITCHENER, ON, November 7, 2025 — Encircle, the leading field documentation platform for restoration contractors, today announced the acquisition of The Edge, the industry’s fastest, most defensible Rough Order of Magnitude (ROM) estimating tool — created by restoration expert Thomas McGuire.
Designed for restoration professionals, The Edge solves two of the industry’s most persistent challenges: speed and labor defensibility. Built on decades of real-world production data, The Edge helps contractors produce credible ROMs complete with labor plans and high-level estimates in minutes – not days. Combined with the job site evidence captured in Encircle, restorers can move from initial inspection to job start faster than ever before.
“Labor is the single biggest cost — and the single biggest headache — for restorers today,” said Paul Donald, CEO of Encircle. “By bringing The Edge into Encircle, we’re giving contractors the speed and accuracy they need to win jobs, secure approvals faster, and protect their margins. It’s about turning labor from a liability into a competitive advantage.”
A New Standard for Speed and Defensibility
By leveraging real-world production rates and historical cost ratios, The Edge produces accurate, consistent ROM estimates that help contractors:
- Deliver credible budget numbers in 15–45 minutes
- Win competitive bids faster with defensible estimates
- Justify labor and materials with proven production-rate data
- Establish clear guideposts for large loss and commercial work
The Edge’s ROMs consistently fall within 5–10% of actual Time & Material (T&M) costs, helping contractors set transparent expectations, reduce disputes, and protect profit on every job.
“I built The Edge after decades of seeing where restorers struggled most — justifying labor,” said Tom McGuire, creator of The Edge and founder of Large Loss Mastery. “Too many great contractors lose profit because they can’t defend their numbers. The Edge changes that. By joining forces with Encircle, we can help restorers back every estimate with evidence — and take control of their profitability.”
Encircle + The Edge: A Complete, Evidence-Based Workflow
The acquisition of The Edge extends the Encircle mission to help restoration businesses run stronger, more profitable operations.
Encircle simplifies and speeds up field documentation — capturing every photo, video floor plan, note and moisture reading on-site. The Edge turns job details into a defensible ROM estimate built on decades of real production performance.
Used together, they provide restorers with a powerful end-to-end workflow:
Inspect & Document (Encircle) → Estimate & Win (The Edge) → Mobilize with Confidence
Future Outlook
Encircle plans to integrate The Edge’s capabilities into the upcoming AI-powered scoping and estimating product. By combining decades of human expertise with advanced automation and intelligence, Encircle will continue to solve the problems restorations contractors face.
“This acquisition sets the foundation for the next era of estimating — one that combines the accuracy of human expertise with the speed of automation,” said Paul Donald. “Together, Encircle and The Edge give restorers the confidence to document, estimate, and win faster — all backed by undeniable proof.”
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About Encircle
Encircle is the leading field documentation platform for restoration contractors, designed to simplify how property claims are documented, estimated, and shared. With tools for inspections, 360° photos, 2D floor plans, and payments — all in one easy app — Encircle helps thousands of restoration companies worldwide save time, improve accuracy, and strengthen trust with carriers and property owners.
Learn more at www.getencircle.com.
Press Contact:
Heather Hennessey
hhennessey@encircleapp.com
