Encircle is the leading provider of real-time documentation and productivity tools for the insurance and restoration industries. We’re transforming the way property and casualty insurance claims are handled, by connecting all parties involved in the claims process on one easy-to-use platform. Our success is driven by our strong leadership team and exceptional employees. Located in downtown Kitchener, we are looking for hard-working, motivated people to lead the way with us.
The Marketing Leader is responsible for building and executing an overall marketing strategy for Encircle focused on driving revenue growth and profitability. As a hands-on leader of a high-performance team, you’ll be responsible for planning and managing the execution of communication and lead generation programs that drive sales qualified leads into the sales organization while continuing to build top-of-mind awareness in existing and emerging markets. The ideal candidate for this role will bring a well-rounded marketing background with experiencing spanning across all areas of marketing, communication, branding, and leadership.
Managing the development and execution of both short-term and long-term marketing plans including demand generation strategy, brand, product marketing, customer marketing, content marketing, and other programs
Building upon the existing Encircle brand to create consistency and clarity by developing core messaging, establishing tone, and implementing design standards
Fostering strong cross-functional team relationships with Sales, Account Management, Customer Success, and Product to deliver on marketing objectives
Establishing clear KPIs and processes for reporting on marketing effectiveness, leverage analytics to make data-driven decisions
Analyzing sales, market share, brand, and profitability to determine and accurately measure return on marketing investment
Mentoring and managing a highly effective and high-performance marketing team
8+ years of experience in marketing or a related disciple, preferable within the high-growth SaaS space
University degree or college diploma in marketing, communications, business administration, or related discipline
Demonstrated successful track record of developing and executing multi-channel marketing strategy
Exceptional written and verbal communication skills
Passion for information and business operations, a strong understanding of sales processes and methodologies
Strong leadership ability with a desire to mentor and grow an existing high-performance team
Experience within the property and casualty insurance industry would be an asset
Experience within a high-growth SaaS start-up environment
The Marketing Leader will report to the Chief Operating Officer (COO).
Excited to join a fast growing start-up? Then we would love to hear from you! Click the link to apply.
Encircle is an equal opportunity employer that does not unlawfully discriminate against any employee or applicant based on race, ancestry, place of origin, colour, ethnic origin, citizenship, religion, gender identity, gender expression, creed, sex, sexual orientation, age, record of offences, marital status, family status or disability. Encircle is committed to a fair and inclusive work environment. We will endeavour to accommodate the needs of qualified applicants in all parts of the hiring process.
We're always looking for talented, hard-working people to join the Encircle team! If you don't see your dream job, send us your resume anyways and we'll keep you in mind for future postings.